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Projects

Crafted the complete brand narrative for Kevin Missal's Book Cafe boutique cafe, from menu descriptions that make mouths water to social media content that builds community. Created an authentic voice that reflects the artisanal coffee culture and cozy atmosphere.

1. Opening Hook

“An AMG vehicle is a monster. A race-car engine inside a luxury sedan.”​

2. The Problem

“That wasn’t just their differentiator. It was also their challenge.”​

3. The Creative Solution

“We created an auditory experience that showcased the AMG engine. Then we revealed that the source of the experience was Mercedes-Benz.”​

4. The Launch Strategy

“Launched in cinemas with the release of Star Wars: The Last Jedi…”​

5. Your Role

Role: Writer & Creative Director

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