Birthed, bathed and bequeathed upon the world in New Delhi, I am an explorer and creative at heart.
Passionate about telling stories and creating experiences, I have curated and crafted travel blogs, developed brand guides, newsletters, Social Media copy (LI, IG, FB, you name it), web copy, landing page copies, Facebook Ads, bespoke product descriptions, and wrote video scripts. All SEO-optimised!
All of which you can find if you scroll just a little down below or by clicking here.
But if you are not ready to do that just yet, then here are things about me you'd like to know:
For over 4 years, I have enjoyed my writing being ripped apart and then published as a copywriter. Then as a senior copywriter at the Swiss-Italian company, Happy.Rentals, I was given an amazing mix of international writers, so I could do the same to them while ensuring solid brand consistency everywhere.
I have also taken on some bigger, dreamy projects like creating the Go-to-market strategy for Kevin Missal's Book Cafe; the place where I learned how to bring customers inside the doors of your store through traditional and online marketing and make them buy your stuff, books, coffees, whatever it may be.
It is also safe that I can work from anywhere, even your office. By the time 2024 came to an end, I had worked from work stations, trains, cars, and airports whilst travelling to Singapore, Thailand, Spain, Italy, Switzerland, Japan, Slovenia and Croatia.
Now onto boring stuff. A factual resume of my whereabouts. I have a MA in English; a diploma in Spanish; a certificate in Photography; and currently " j' apprends le français" andluxury brand management. Fancy that fancy!
And, oh, I have also launched Kevin Missal's Book Cafe with an experiential evening (think live croffle section, Great Gatsby based coffee menu, cafe-exclusive goodie bags and chats with top-selling Indian authors like Saksham Garg and Kevin Missal.)
Lastly, when I am not working full time for someone else, I obsess over books, reading them, reviewing them and writing one as well.