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Experience culture, art and adventure with the best local events in Europe!
Problem: Travellers are bored with the same itinerary—another monument, another church, another gelato, an Aperol spritz, and then another church again. It started to feel repetitive, with little reason to come back and explore more.
Solution: We wanted to give our readers something new each time they visited. Something more local, more alive, more in tune with the place.
Idea: So we built an Events Page: a living, evergreen space that brought together the best of what was happening across European cities, turning real-time moments into a reason to return, engage, and eventually book.
To gain maximum visibility, we tucked the event page right next to the top-performing and the latest blogs on Happy.Rentals website.
And then we gave them catchy headlines and subs! Along with the classics of journalism: Who, when, where and why?
The formatting was done in such a way that the audience would come for the event, but with a little enticing decsription of the region would actually decide to stay!
It also changed how our newsletter appeared, making it more than just an announcement of new properties and discounts. Now, subscribers could get the best properties in cities where some of the coolest events were happening.
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