We wanted to give our readers something new, something fun to do everytime they visited these amazing European locations. There is only so much of a place they can experience with just the usual, monument, church, gelato, another church, another gelato, an aperol spritz, the beach, until another church comes. So we gave them a whole avenue to experience the best of local events in their favourite cities in Europe. We made a new page for HR called the Events Page. It turned out to be one of the highest performing piece of content on IG and gave the company an evergreen page (you could just update the dates and verify the event happenings) and bring in traffic and bookings for holiday homes.